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Arndt Benedikt
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Magic hands for magic brands

We are Arndt Benedikt. We craft smart, holistic design solutions for brands that want to engage their audience and get ahead in the modern business world.

Recent Projects

We are Arndt Benedikt based in Frankfurt am Main.

Crafting solid design frameworks on which to build engaging brand identities that can be rolled out across all relevant touchpoints is what we do best. Whether you’re in the private sector or public sector, an NGO or an institution: give us a call or drop by for a chat over a glass of apple wine to see what we can do for you.

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studioarndtbenedikt Design with care, built for scale. 🧠 heycare is a global Employee Assistance Program (EAP) and wellbeing platform – supporting companies and their people, every day, everywhere. As the brand evolved, its identity needed to grow up: less playful, more professional, but still deeply human. Our approach:
– reduce colors, sharpen the visual language
– move from startup-look to structure and tech appeal
– show the full spectrum of care – not just family support We created a cohesive system built on clarity and impact:
– distinctive bubbles that structure content and visualize relief
– calm layouts and typography for a more digital, intuitive feel – authentic imagery focuses on outcomes, not problems – showing what heycare truly delivers: mental clarity, support, and space to breathe The result: a brand that makes care visible, builds trust, and turns complexity into clarity. #branding #designsystem #wellbeing #eap #brandidentity

studioarndtbenedikt Where growth meets digital clarity. A strong brand only delivers its full impact when every digital touchpoint works together. For Ascory Bank, that meant creating an online experience that translates a complex financial offering into something intuitive, accessible and unmistakably clear. From strategy to screen, every element was designed to support growth. • A website built around user needs and clear navigation
• A digital design system for consistency across every touchpoint
• Accessible content structures that improve usability
• A visual language that turns complex finance into confident communication The result? A digital brand experience that strengthens trust, supports lead generation and helps both clients and future talent understand what Ascory stands for. 💻✨ Curious how strategy, branding and digital design come together? Discover the full Ascory case on the Arndt Benedikt website. #WebDesign #DigitalBranding #BrandExperience #DesignSystem #ArndtBenedikt

studioarndtbenedikt Designed to rise. Built for clarity. How do you make structured growth feel clear, human and forward-looking? For Ascory Bank, the answer started with a new name and became a complete brand identity. Ascory is a specialist banking partner for FinTech Finance, Energy Finance and Scale-up Financing. The challenge was to translate its agile mindset, financial expertise and people-centric culture into one focused brand. Our solution: • A name combining ascendere, Latin for “to rise”, with story
• A logo balancing stability with momentum
• A warm, trustworthy colour palette
• A flexible design system that simplifies complex financial topics
• A consistent brand experience across website, recruiting, events and social media The result is a brand that makes Ascory’s purpose visible: enabling sustainable growth for businesses and people alike. Explore the full design case on the Arndt Benedikt website. 🔗 #BrandDesign #BrandIdentity #Naming #BankingBranding #ArndtBenedikt

studioarndtbenedikt CAPATICO — Where Strategy Meets Visibility What if access itself becomes the brand? Capatico stands for opening doors—connecting investors with high-quality, independent fund boutiques worldwide. Through proximity, curation, and personal guidance, they create opportunities that are usually out of reach. 💼 Our task: turn this promise into a brand that is both distinctive and scalable. We focused on: – Translating complex investment expertise into a clear brand story – Creating a cohesive Brand Deck to anchor positioning and messaging – Designing a modern identity that enhances visibility and recognition By refining both strategy and design, we enabled Capatico to communicate with greater clarity—building trust while standing out in a highly competitive landscape. The result?
A flexible, digital-first brand system that strengthens recognition while embodying Capatico’s strategic core. #branding #brandstrategy #visualidentity #financialbranding #corporatedesign